Marketing

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

CPI is out. ROI is in.

6 Tips to Jumpstart Your Digital Recruiting in 2017

By Dr. Andy Beedle, Chief Digital Strategist, Norton|Norris, Inc.
The elation of January’s massive influx of traffic has been replaced by February’s “time to clean up after the party” blues. The digital outlook for 2017 looks brighter than ever. Dr. Beedle describes some solid (and easy-to-execute) tactics that will improve your results.

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

Lead the Conversation: Why you Need to Work With the Media

By Mandy Arnold, President, Gavin Advertising
With negative coverage of the sector dominating the headlines, many career school executives miss out on the chance to reach current and prospective students because they’re apprehensive about working with media. A proactive public relations strategy helps schools control the conversation, while leveraging the valuable, unspoken third-party endorsement of reporters and editors to drive inquiries and enrollment.

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

Higher Education Marketing as a Gainful Employment Resource

By Richard McCulloch, Vice-President of Client Services, Tribeca Marketing Group
A creative redefinition of your comprehensive marketing strategy is an opportunity to improve the outcomes for your institution, not only because of the gainful employment regulations, but as a means to elevate the value proposition of attending your institution.

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

DeVry Education Group Names Patrick Unzicker Chief Financial Officer

DeVry Education Group, a global education provider, announced today that Patrick Unzicker has been named senior vice president, chief financial officer and treasurer of DeVry Group, effective May 31, 2016. Unzicker was most recently vice president, chief accounting officer and treasurer of DeVry Group. He succeeds Timothy Wiggins who leaves DeVry Group June 30 after More Info »

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students