Marketing

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

The Importance of Reviews for Career Schools

Lead the Conversation: Why you Need to Work With the Media

By Mandy Arnold, President, Gavin Advertising
With negative coverage of the sector dominating the headlines, many career school executives miss out on the chance to reach current and prospective students because they’re apprehensive about working with media. A proactive public relations strategy helps schools control the conversation, while leveraging the valuable, unspoken third-party endorsement of reporters and editors to drive inquiries and enrollment.

The Importance of Reviews for Career Schools

DeVry Education Group Names Patrick Unzicker Chief Financial Officer

DeVry Education Group, a global education provider, announced today that Patrick Unzicker has been named senior vice president, chief financial officer and treasurer of DeVry Group, effective May 31, 2016. Unzicker was most recently vice president, chief accounting officer and treasurer of DeVry Group. He succeeds Timothy Wiggins who leaves DeVry Group June 30 after More Info »

The Importance of Reviews for Career Schools