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Job Security Through a Culture of Testing

By Gregg Meiklejohn, Co-Founder, Enrollment Resources and Michael Schulte, VP of Strategic Initiatives, Enrollment Resources
Conversion rate optimization is the only tactic a school can use to consistently increase revenues without having to buy advertising or hire people. If leaders embrace a culture of sharing within their school, those doing the testing will become more important than ever.

To Understand the Future, We Must Study the Past

DeVry Education Group Names Patrick Unzicker Chief Financial Officer

DeVry Education Group, a global education provider, announced today that Patrick Unzicker has been named senior vice president, chief financial officer and treasurer of DeVry Group, effective May 31, 2016. Unzicker was most recently vice president, chief accounting officer and treasurer of DeVry Group. He succeeds Timothy Wiggins who leaves DeVry Group June 30 after More Info »

To Understand the Future, We Must Study the Past

Bridging the Admissions-Marketing Divide

By Robert M. Keiser, M.B.A., Executive Director, Southeastern College/Southeastern Institute
It is common knowledge that for an institution’s population to grow, admissions and marketing strategies have to work in unison. Robert Keiser discusses the root causes of departmental grievances and how to create a more collaborative environment between departments.

A New Strategic Approach to Coaching is Helping Admissions Teams Overcome Post-Pandemic Challenges

To Understand the Future, We Must Study the Past

The Future of Marketing Education
By Kristopher T. Loretz, President, Southeastern College
Over the vast course of educational history, recruitment practices have evolved. Social media, mobile media and other forms of online and multimedia marketing are and will forever be changing the recruitment landscape for all types of educational organizations. Loretz’s research concluded the future of marketing cannot be a “cookie-cutter” formula.

TikTok – Generating Leads From Hard-to-Reach Consumers