Marketing Archives | Page 2 of 3 | Career Education Review

Higher Education Marketing as a Gainful Employment Resource

July 7, 2016 Jenny

Marketing

By Richard McCulloch, Vice-President of Client Services, Tribeca Marketing Group
A creative redefinition of your comprehensive marketing strategy is an opportunity to improve the outcomes for your institution, not only because of the gainful employment regulations, but as a means to elevate the value proposition of attending your institution.

To Understand the Future, We Must Study the Past

Social Media Fosters Human Connection During COVID-19

September 13, 2020 Jenny

Marketing

By Suzanne Gragg, Vice President of Public Relations & Social Media, Gragg Advertising
In the absence of in-person human interaction, consumers are turning online to fill that void. Social media has become one of the primary sources of human connection. People are hungry for a direct connection and successful businesses are poised to cultivate those meaningful relationships.

To Understand the Future, We Must Study the Past

How to Show up on Page One of a Google Search Without Paying Google

January 5, 2019 Jenny

Marketing

By Andy Kelley, Founder and CEO, ESM Digital
Your website and its content have the power to enroll more students. If you want to show up on page one of a Google search in 2019, optimize what you own and activate content as the inquiry channel it has the potential to be.

To Understand the Future, We Must Study the Past

Digital Natives – What Makes Them Tick?

April 7, 2018 Jenny

Marketing

By Lisa Olmedo, Vice President of Client Relations, Gragg Advertising
In this article you will discover the true differences between Digital Natives and Digital Immigrants. By defining the differences, understanding their thought process and recognizing what is truly important to Digital Natives you can start to connect with them and finally communicate productively.

To Understand the Future, We Must Study the Past

Make Your Website Work for You

May 18, 2016 Jenny

Marketing

By Laura Rees, Director or Brand & Marketing, Cyanna Education Services
Your website is one of the most important ways you advertise to potential students. Is yours doing everything it can to help you recruit them?

To Understand the Future, We Must Study the Past

The Importance of Reviews for Career Schools

September 3, 2017 Jenny

Marketing

By Chris Linford, CEO, Oozle Media
Google reviews are an important part of any career school marketing campaign, so it’s important to know what to do when your students and/or guests leave reviews for your school.

To Understand the Future, We Must Study the Past

Snapchat: Social Media App can Help Colleges Connect With Prospective, Current Students

July 10, 2017 Jenny

Marketing

Written from an Interview with Donna Nicholson, Director of Integrated Media and Content Development, and Sofia Anzalone and Marc Dipasquale, Social Media Coordinators, Berkeley College
Snapchat, a photo- and video-messaging app, allows for short-lived, but fun messages with friends. But Berkeley College officials are finding that it is also an important way to reach out to current and prospective students since it is the network for teens and young adults.

To Understand the Future, We Must Study the Past

Lead the Conversation: Why you Need to Work With the Media

October 9, 2016 Jenny

Marketing

By Mandy Arnold, President, Gavin Advertising
With negative coverage of the sector dominating the headlines, many career school executives miss out on the chance to reach current and prospective students because they’re apprehensive about working with media. A proactive public relations strategy helps schools control the conversation, while leveraging the valuable, unspoken third-party endorsement of reporters and editors to drive inquiries and enrollment.

To Understand the Future, We Must Study the Past

CPI is out. ROI is in.

May 13, 2017 Jenny

Marketing

By Lisa Olmedo, VP of Client Relations, Gragg Advertising
Avoid common mistakes that limit your marketing’s impact and jeopardize your ability to hit enrollment goals. And gain insight on how to create a strong marketing mix that will generate the best return on your investment.

To Understand the Future, We Must Study the Past

CECU Taskforce Releases New Guide Designed for Educational Marketing

February 8, 2021 Jenny

Marketing

By Mitch Talenfeld, CEO, MDT Marketing
Compliance & Best Practices in Student Inquiry Generation: A Guide for Schools was released with the sincere desire that institutions will build or update their existing third-party lead generator processes accordingly to ensure marketing messages are honest, easy-to-understand and compliant with education and marketing laws.

Marketing

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