Higher education continues to face immense changes in the marketplace, along with increasing competition and evolving student behavior. To help schools navigate this landscape, Thruline Marketing has released its fourth annual higher education benchmarks report. The 2018 Benchmarks shows the latest marketing, enrollment and occupation trends shaping higher education through in-depth analysis of their exclusive data and research.
This white paper reveals key data about marketing metrics, enrollment drivers, academic programs and student behavior to help institutions make informed decisions. Schools cans use the Benchmarks to see how they compare to competitors and identify growth opportunities.
New this year is an extended focus on occupational trends including employment outcomes and top job profiles. The report also includes:
- Marketing cost and performance trends
- How students search for schools
- Social and new media landscape
- What motivates students to enroll online
- The latest in campus and online enrollment trends
“Institutions are facing a challenging adult enrollment environment right now. Unemployment is at the lowest rate since 2000, the value relative to the cost of an education is in question, and competition for online students continues to skyrocket,” said Mike McHugh, Thruline CEO. “The good news is the investment is still worth it and if schools have a strong, defined value proposition, there is market share to be had.”
The 2018 Higher Education Benchmarks is a free resource available on thru-line.com/expertise. Thruline’s Chief Marketing Officer Tracy Kreikemeier and Director of Analytics Katie Tomlinson will expand on the data during a corresponding webinar Thursday, March 29, 10 a.m. CDT.
About Thruline Marketing
Thruline Marketing offers a full suite of agency services including digital and traditional media, SEO, research, consulting and inquiry generation. The company helps schools excel at reaching the right students through data-driven marketing campaigns and highly engaged inquiries. Since its beginning 30 years ago the company has been and continues to be dedicated to helping people attain rewarding careers through education and training. Thruline is headquartered in Lenexa, Kansas. Visit thru-line.com to learn more.
Media Contact: Tracy Kreikemeier, tracy.kreikemeier@thru-line.com, 913.254.6015